Asian Paints Limited Recruitment 2021 for Sales Engineer || final year eligible

About company - The company has come a long way since its small beginnings in 1942. It was set up as a partnership firm by four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time. Over the course of 25 years, Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967. Today, it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for decorative and industrial use and also offers Wall Coverings, adhesives and services under its portfolio.

Name of company - Asian Paints Limited (APL)

Position - SALES ENGINEER - II Company

Vertical  - Sales & Marketing (SNMG)

Educational Qualification
BE/ B.Tech in any filed 
0.00 to 3.00 years
Salary Discussion - 4.5 to 6.5 laks

Job Description
The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of waterproofing products in project sales segments in defined geography through lead conversions and product trainings to various stake holders like applicators, contractors and thereby achieving overall business objectives

Business objectives 
• Identify, index and review market potential for waterproofing products in Project Sales (Geography and Key Accounts) 
• Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers • Conduct site inspection based on leads and make proposals including sampling to convert sites 
• Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site Technical Assistance 
• Provide technical assistance pre and post sales at the project sites related to waterproofing products 
• Undertake on-site sampling for waterproofing products to build customer confidence Market Development
• Identify and engage with set of medium to large waterproofing applicators, consultants etc. for the purpose of market expansion and upgradation 
• Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance

 • Brief about products and systems with Specifiers and Consultants to generate business Training 
• Identify and train Project Sales Applicators on practical application of waterproofing products at regular intervals 
• Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators Market Intelligence 
• Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market 
• Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives 
• Integrate with Research and Technology function for new product development based on feedback of product trends in the market

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